Inspiration and Evolution
Every day my shop is growing, and evolving, and my dreams along with it. Each day I have new product ideas. I joke with my family that the product ideas come from my muse whispering in my ear. For me, every day also comes with hope, but anxiety with it. Why?
It’s those nagging little questions whispering in my ear; “Maybe you made a mistake!” or “You cannot do this.” or “You’re not good enough.” or “You’ll fail.”
Normal fears everyone has. I’m sure every new business owner has had them. However, the one thing the little devil whispering these doubts to me doesn’t take into account is that I am, among other things, a perfectionist. Failure just isn’t an option.
Why would I share this with you? Because I want you to get to know me. Everyone sees these famous owners, from Amazon, from Tesla, but what do you know about them? They’re rich. Ok, cool, but who are they? This is me. A real human, and I run my own business. I’ve been married for 24 years with 2 college kids, and another one fixing to go into high school. I’m Jewish. I have dogs that are both rescues. I’m a horror movie buff.
I worked insurance for a decade, and I was unfortunate enough to work for a credit card company during the market crash of 2008. I saw everything jump and people scrambling to save and find value. Kind of like how it is now. Need groceries? Take out a loan. Need car insurance? Well, just take out a mortgage on your house to pay this month because of rate increases. Get a big bag of chips, open it up, and it’s MAYBE half full. Who do you complain to? Do they care? Probably not. It’s a buck in their pocket, so we shrug, grumble and just deal with it.
I do not ever want to be like that. With my products, what you see is what you get. Period. I want to prove that honesty and the willingness to chase the American Dream can happen for anyone. I want to show my kids, that no matter how hard or scary something is, if you want it, go get it. If you find this inspiring, I’m glad. Join me down this road and lets chase our dreams.